The idea of owning an Apple Car is pretty appealing, even though competition in the electric vehicle market is increasing exponentially. It's no secret than the Apple Car has been in development for some time, though the company has very little to show for it.
The idea of having an Apple Car is incredibly appealing, even with the electric vehicle market getting increasingly competitive. It's no secret that iPhone sales have levelled off in recent years, and Apple needs that "next big thing" for the world to obsess about.
The idea of an Apple car has been circulating since 2014 when CEO Tim Cook reportedly approved a car project named Titan. Apple was rumored to have hired a transmission engineer and the former president and CEO of Mercedes-Benz research and development.
The Apple Car Teaser gave me goosebumps. Video in the end.
During a November 2021 interview, Cook said that the company is focusing on autonomy and AI. Even Apple's co-founder Steve Jobs was said to have wanted to design the iCar.
2021, Economic Daily News described an apparent change in events: Apple's car might be released years earlier than expected, in September 2022.
Low prices and Apple aren't synonymous. Apple products aren't low quality, so elevated prices are expected, no matter the Apple-branded item. It's safe to assume Apple's self-driving electric vehicle will follow suit and cost a pretty penny.
Only way to price Apple car this far ahead of its release is to look at what other companies are doing. The price for luxury vehicles from competition like Tesla and Lucid ranges widely, depending on the features you want. Between, around $40,000 to $170,000.
Pre-orders for the Apple Car could begin an entire year or more before its actual release. Other next-gen vehicle manufacturers, like Tesla, Canoo, and Aptera, have also used this tactic.